FOR IMMEDIATE RELEASE
Corporate Floors Launches APEX Surface Care
Nationally Acclaimed Flooring Installation and Maintenance Company Splits Maintenance Division Into Separate Brand
GRAPEVINE, Texas – Jan. 10, 2017 – Corporate Floors Holdings Inc., a nationally acclaimed commercial flooring installation and maintenance company celebrating its 20th anniversary in 2017, today announced that its maintenance division is splitting off into its own brand, APEX Surface Care. Effective immediately, this shift aims to eliminate confusion and allow each brand to better serve its clients. There will be no management or personnel changes.
“This change lets each brand focus on what it does best with its respective clients, who have very different needs,” CEO Thomas Holland said of the decision. “The shift also continues Corporate Floors’ ‘inception to reclamation’ holistic approach to flooring, which features one brand focusing on each major stage in a floor’s life. In addition to its existing stone, metal, wood and carpet cleaning services, APEX Surface Care will offer additional services such as white glove housekeeping service and overhead structure cleaning going forward.”
The decision resulted from a yearlong rebranding project that took an in-depth look at the services Corporate Floors provides and the clients it serves. Corporate Floors will continue to serve commercial contractors seeking expert commercial product and installation services in Texas and beyond, while APEX Surface Care will serve commercial facility and property managers with complete building surface care at the local, regional and national level.
For more information, contact Thomas Holland, CEO of Corporate Floors and APEX Surface Care, at (817) 601-2250 or go to www.goapex.com.
About Corporate Floors Holdings: Corporate Floors Holdings is a Texas-based commercial flooring product and services family of brands and member of the Starnet Worldwide Commercial Flooring Partnership. The brands include Corporate Floors, APEX Surface Care and Texas Carpet Recycling. An MBE/HUB-certified firm, the company is a three-time Inc. 5000 fastest-growing and Inc. greenest company and has been named one of the Top 100 places to work by The Dallas Morning-News. Learn more at www.corporatefloors.goapexgroup.com.